Andrea Eaken
BRAND STRATEGY & SALES DEVELOPMENT
Phone:
949-742-9928
Email:
Location
Orange County, CA
Hello! I'm Andrea.
I use context, comprehension, perspective, and perception to translate ideas and create meaningful connections.
My goal is to increase sales and brand recognition by means of beautifully effective design (informed by intentional observation and measurement), organizational awareness, empowered teams, and intelligent best practices.
Twenty years of experience across various corporate landscapes has afforded me opportunities to learn from experts in their fields; I’m passionate about paying it forward.
EXPERIENCE
2021-PRESENT
Director of Global Marketing
& Brand Development
GRAID TECHNOLOGY
🚀Chosen by CRN as one of the Ten Hottest Data Storage Startups of 2021, GRAID developed the world's first NVMe and NVMeoF RAID card to unlock the full potential of enterprise SSD performance, and has redefined performance standards for enterprise data protection. We're headquartered in Silicon Valley, with an R&D center in Taiwan, and are led by a dedicated team of experts with decades of experience in the SDS, ASIC and storage industries. GRAID’s extraordinary software plus hardware solution has redefined the value of SSD RAID cards and makes GRAID SupremeRAID™ the most powerful and flexible NVMe SSD RAID in the world. Learn more at graidtech.com
2020-2021
Director of Marketing
& Brand Development
MCWANE | TECHNOLOGY GROUP
HQ: Birmingham, AL | $2B Global Company
Reporting the CEO of the McWane Technology Group, I partner with National and International Sales VPs to drive sales and establish market dominance for the following brands:
2018-2020
Digital Marketing
& Creative Director
ZINWAVE, A MCWANE COMPANY
A former client, this global in-building wireless DAS company with Fortune 100 clientele and $18M in revenue brought me on board to launch a new digital marketing program ($2M annual budget). Over two years, my team increased MQLs by 25% and reduced cost per qualified lead by 18%. Developed and launched a GDPR-compliance program in May 2018 which was then modeled by McWane for their international corporate groups. Directed an internal team of three, as well as four external agencies for events (18 per year globally), PR/media, website development, and SEM/SEO programs.
2010-2018
Creative Director
KINETIC COMMUNICATIONS CONSULTING
Los Angeles | Orange County | San Diego
Partnered with founders Bill Winn and Brian Milder to deliver brand development and creative direction expertise to global clients across legal, finance, executive professional services, and telecommunications industries. Over 90 clients worldwide, and more than $300M in deals won.
2006-2010
Brand Development
Consultant
RESOURCES GLOBAL PROFESSIONALS
International, HQ: Irvine, CA | NASDAQ: RGP
Global Professional Services Firm, $703M Annual Revenue
Partnered with the Managing Director of Strategy to build a cohesive internal and external brand strategy, as well as an in-house proposal center, to elevate and align the brand across 86 global offices and 4,000+ consultants.
2003-2005
Project Manager,
Variable Annuities
2001-2003
Executive Assistant
EDUCATION
1997-2000
Bachelor's Degree,
Liberal Arts & Linguistics
VANGUARD UNIVERSITY
Costa Mesa, CA
1999-2000
LECTURE & RESEARCH ASSISTANT
Dr. Phil Robinette, Sociology Dept. Chair
Research focus on ethics in social research methods, Ethics in Social Research 501 lecture assistant
1998-2000
LECTURE & RESEARCH ASSISTANT
Dr. Craig Rusch, Anthropology Dept. Chair
Research focus on cross-cultural non-verbal communication patterns, Cultural Anthropology 101 lecture assistant
CLIENTS
Brand Strategy & Development
Market Research & Differentiation
Team Development
Sales Strategy Development
Multi-Media Campaign Development
Change Management
EXPERTISE
APPROACH
TRUST
In my experience, “How can I help?" is a more powerful question than most people realize. I approach each new problem as an opportunity to learn from and build trust with my teammates. By partnering on a "whole person" level, we make innovative connections and creative solutions.
RESILIENCE
Road cycling has taught me a few lessons about mental endurance and staying cool under pressure. I’ll happily chat about it for as long as you can stand it. ;) My teams value humor, commiseration, and psychological safety - we can't always avoid stress, but happy teams cope better.
EMPATHY
Passionate opinion: listening, reflection, and empathy are essential elements of effective design or communication. Without them you're wasting your time. By training teams to value empathy, we can more effectively determine stakeholder motivations and clever solutions.