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Andrea Eaken

BRAND STRATEGY & SALES DEVELOPMENT

Phone:

949-742-9928

Email:
Location

Orange County, CA  

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Hello! I'm Andrea.

I use context, comprehension, perspective, and perception to translate ideas and create meaningful connections.  

My goal is to increase sales and brand recognition by means of beautifully effective design (informed by intentional observation and measurement), organizational awareness, empowered teams, and intelligent best practices.

Twenty years of experience across various corporate landscapes has afforded me opportunities to learn from experts in their fields; I’m passionate about paying it forward.

EXPERIENCE

EXPERIENCE
2021-PRESENT

Director of Global Marketing
& Brand Development

GRAID TECHNOLOGY

🚀Chosen by CRN as one of the Ten Hottest Data Storage Startups of 2021, GRAID developed the world's first NVMe and NVMeoF RAID card to unlock the full potential of enterprise SSD performance, and has redefined performance standards for enterprise data protection. We're headquartered in Silicon Valley, with an R&D center in Taiwan, and are led by a dedicated team of experts with decades of experience in the SDS, ASIC and storage industries. GRAID’s extraordinary software plus hardware solution has redefined the value of SSD RAID cards and makes GRAID SupremeRAID™ the most powerful and flexible NVMe SSD RAID in the world. Learn more at graidtech.com

2020-2021

Director of Marketing
& Brand Development

MCWANE | TECHNOLOGY GROUP

HQ: Birmingham, AL | $2B Global Company 

Reporting the CEO of the McWane Technology Group, I partner with National and International Sales VPs to drive sales and establish market dominance for the following brands:

McWane iHydrant®
North American provider of remote water monitoring solutions for medium to large size utilities and municipalities; sold by four McWane companies across the US and Canada.   

Nighthawk Adaptiv™ AMI

Nationwide provider of AMI meter solutions for medium to large size utilities and municipalities, $13.5 M annual revenue and seven sales regions across North America.

Zinwave UNItivity® In-Building Wireless DAS
Global in-building wireless DAS solution with Fortune 100 clientele and $18M annual revenue, four sales markets across North America, EMEA, and UAE.

2018-2020

Digital Marketing
& Creative Director

ZINWAVE, A MCWANE COMPANY

A former client, this global in-building wireless DAS company with Fortune 100 clientele and $18M in revenue brought me on board to launch a new digital marketing program ($2M annual budget). Over two years, my team increased MQLs by 25% and reduced cost per qualified lead by 18%. Developed and  launched a GDPR-compliance program in May 2018 which was then modeled by McWane for their international corporate groups. Directed an internal team of three, as well as four external agencies for events (18 per year globally), PR/media, website development, and SEM/SEO programs.

2010-2018

Creative Director

KINETIC COMMUNICATIONS CONSULTING

Los Angeles | Orange County | San Diego 

Partnered with founders Bill Winn and Brian Milder to deliver brand development and creative direction expertise to global clients across legal, finance, executive professional services, and telecommunications industries. Over 90 clients worldwide, and more than $300M in deals won.

2006-2010

Brand Development
Consultant

RESOURCES GLOBAL PROFESSIONALS

International, HQ: Irvine, CA   |   NASDAQ: RGP

Global Professional Services Firm, $703M Annual Revenue

Partnered with the Managing Director of Strategy to build a cohesive internal and external brand strategy, as well as an in-house proposal center, to elevate and align the brand across 86 global offices and 4,000+ consultants.

2003-2005

Project Manager,
Variable Annuities

PACIFIC LIFE

Newport Beach, CA  |  $3.6B Equity Value

Partnered with lead underwriters to develop new change management  procedures to ease the transition from paper to digital policy documentation.

2001-2003

Executive Assistant

LINCOLN FINANCIAL ADVISORS

Irvine, CA  |  NYSE: LNC  | $150M Annual Revenue

Executive assistant to the managing partners of Spectrum Lincoln Financial and its subsidiary firms.

EDUCATION

EDUCATION
1997-2000

Bachelor's Degree,
Liberal Arts & Linguistics

VANGUARD UNIVERSITY

Costa Mesa, CA

1999-2000

LECTURE & RESEARCH ASSISTANT

Dr. Phil Robinette, Sociology Dept. Chair

Research focus on ethics in social research methods, Ethics in Social Research 501 lecture assistant

1998-2000

LECTURE & RESEARCH ASSISTANT

Dr. Craig Rusch, Anthropology Dept. Chair

Research focus on cross-cultural non-verbal communication patterns, Cultural Anthropology 101 lecture assistant

CLIENTS

CLIENTS
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Brand Strategy & Development

Market Research & Differentiation

Team Development

Sales Strategy Development

Multi-Media Campaign Development

Change Management

EXPERTISE

SKILLS

APPROACH

EXPERTISE
TRUST

In my experience, “How can I help?" is a more powerful question than most people realize. I approach each new problem as an opportunity to learn from and build trust with my teammates. By partnering on a "whole person" level, we make innovative connections and creative solutions.

RESILIENCE

Road cycling has taught me a few lessons about mental endurance and staying cool under pressure. I’ll happily chat about it for as long as you can stand it. ;) My teams value humor, commiseration, and psychological safety - we can't always avoid stress, but happy teams cope better.

EMPATHY

Passionate opinion: listening, reflection, and empathy are essential elements of effective design or communication. Without them you're wasting your time. By training teams to value empathy, we can more effectively determine stakeholder motivations and clever solutions.

CONTACT
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